This site features some 'choice cuts' of work and various 'off cuts' that never made it to the table. Seemed a shame to throw them away, as it were. Proper grown up case studies are coming soon... when i have the time, maybe.
Currently head of design at Fitzroy, I've had my fingers in many pies. I've designed, concepted, hired, peered and motivated other designers. I’m a hands on creative… comfortable in various roles.
I literally have oodles of design experience, which I enjoy imparting to juniors, interns and other designers through mentoring, nurturing and the odd raised eyebrow and unimpressed expression.
My advice to anyone about to embark on an exciting design career or those out there having a creative mid life crisis, is to relax and just enjoy what you do. I mean, its not rocket science, design is an intuitive and mentally refreshing activity. If you enjoy what you do, have fun while you do it and have a good team around you, then you can create pretty much anything. Stop moaning that the budget is too small, that your power mac is too slow, that you don’t have the resources… Just get on and do it. Times'a wasting... now get out there and make something awesome.
As for me, all I’ve ever wanted to do is create beautiful engaging work. Work that I’m proud of, work that I can hold up to my mum and say “Mum! Look what I made!” In the end... isn’t that what we all want?
I also like snowboarding & cooking.
Thanks for listening.
ADCN nomination 2018 - Fitzroy Rum
Wallpaper magazine feature - Fitzroy Rum
Global Packaging Award 2018 - Fitzroy Rum
German Design Award 2018 - Fitzroy Rum
Silver Esprix Award 2017 - Zilveren Kruis BND
Golden Spin Award 2017 - Doritos VR Battle
Golden Effie Award 2016 - Doritos Drone Race
San Accent Award 2016 - Oiko Credit
Gold Echo Award 2014 - NN Pechmonitor
Silver Echo Award 2014 - Hi Geslaagd
Silver Echo Award 2014 - Ditzo Kijk Kanker
Bronze Esprix Award 2014 - NN Pechmonitor
Bronze Esprix Award 2014 - Hi Geslaagd
San Accent 2014 - Hi TweetFighter
FWA - mobile 2013 - Hi TweetFighter
Lovie Award 2013 - Hi TweetFighter
San Accent 2013 - Pepsi Kick in the Mix
San Accent 2013 - Lays Maak de Smaak Battle
MMMA 2013 - Hi TweetFighter
Spin Award 2013 - Silver - Lays Maak de Smaak Battle
Spin Award 2012 - silver - Duyvis Russian roulette
Esprix award 2012 - Duyvis Russian roulette
Website of the Year 2011 - Renault.nl
San Accent award - Philips LED lighting
Bronze Esprix award - Philips LED lighting
Gold Esprix award – Bol.com screen washers
Bronze IMC Award - Bol.com screen washers
Silver Esprix award – Delete 2009
San Accent award – Delete 2009
Website of the month – New Media Age. - Cystic Fibrosis Trust site design
Work featured in the Web Index Vol 3 - Big B website
2008 website of the year – OnlineAwards.nl - DokterDokter site design
BT Digital award for innovation shortlisted – Sellaband website
Accenture innovation award – Sellaband.com
Uitreking M&E innovation award – Sellaband.com
Van Speijk Award – Sellaband.com
BBC news television feature – Sellaband.com
Guardian newspaper feature – Sellaband.com
And my mum thinks I’m awesome.